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Uncommon Sense

Maximilism, and the uncomfortable cost of being reasonable

19 Jan 2026David Ashenden
Maximilism, and the uncomfortable cost of being reasonable

Recent events have made one thing clear.

Pressure feels like it's becoming seen as a reusable tool. Push hard enough, long enough, and someone reasonable will move. Because they want the discomfort to stop rather than any form of agreement.

That logic is spreading.

It shows up in geopolitics first because it is visible. It then turns up in trade, in business negotiations, in leadership behaviour. The same move, scaled and repackaged. Create tension. Hold it there. Watch who blinks.

The risk is not pressure itself. The risk is how often it succeeds.

A useful way to understand this is to forget adults entirely.

A children’s game

Two kids are playing with a spinning top. The old kind. A plunger on top. You pump it, it spins.

At first they take turns. One pumps, then the other. The top spins fast. Everyone’s happy.

Then one child decides faster would be better. He starts pumping more aggressively. The plunger flexes. The other child notices. It’s his toy. He asks him to be careful. Then to stop.

The pumping continues.

The second child opens his bag to take the top away. Inside is a toy plane. A special one. Old. Fragile. It belonged to his dad. It matters.

The first child sees the plane.

He wants it. More than the top. Ideally, he wants both.

He pumps harder. The top bends. He looks up and says, “I want to play with the plane.”

The second child says no. Then starts explaining. Why it’s special. Why it will break. Why this isn’t a good idea.

The first child stops listening at the word no.

From that moment on, the explanation is irrelevant. The game has changed. He has discovered leverage. Something the other child values, and something he can damage.

The pumping gets more frantic.

“I want to play with the plane.”

Where the adult usually appears

In real life, this is the point where a parent steps in.

Not the angry one, or the one who gives a speech. The one who recognises that the game has changed and calmly ends it. The spinning top is taken away. The interaction stops. No one gets what they wanted, but the damage doesn’t happen.

That role matters more than we tend to admit.

In his book Give and Take, Adam Grant describes three ways people tend to operate. Some give freely. Some take freely. Most people sit in the middle, keeping things roughly balanced. He calls them matchers.

Matchers are the ones who notice when reciprocity collapses and step in. Not to moralise. To rebalance.

In the playground story, the giver is the child explaining why the plane matters. The taker is the child pumping harder once fear becomes useful. The matcher is the adult who removes the leverage and moves everyone on.

No lecture required.

The adult version

This is the pattern we are walking into.

Some actors operate on coordination. Others operate on leverage. When leverage produces results, it gets reused. When reasonableness absorbs pressure without consequence, it becomes part of the strategy.

What looks like maturity from one side looks like weakness from the other. What feels like restraint looks like room.

This is why appeals to norms fail once the game changes. The person applying pressure is no longer negotiating outcomes. They are testing tolerance.

The danger is not being decent. It is being decent without edges.

This is the uncommon sense.

Reasonableness becomes expensive when it is unprotected. Explanation becomes fuel. Accommodation becomes proof of concept. The thing you care about most becomes the thing used against you.

Givers make systems humane. Matchers keep them standing.

And without enough people willing to play that role, pressure doesn’t need to shout.

It just keeps pumping.